The Daily Mile - Thrive

Competition : SPOT competition
Category : Health and quality of life
Country : UK
Sponsor : The Daily Mile
Producer : Media Zoo
Director : Narghi
Lenght : 00:01:00
Trophée argent

‘Thrive’ is our fourth TV commercial for The Daily Mile - a charity that exists to help children get fit for life by running a mile every day.

The 2022 campaign was targeted at the teaching and parent community. Our mission was to tap into the hearts and minds of the education community with a new message and a strong reason to sign up to the initiative. Thrive is a story about attainment, to bring to life recent research by the University of Edinburgh that maintained, ‘The Daily Mile enhances a child’s ability to learn’.

Here at Media Zoo we are committed to offering alternative production solutions that minimise our impact on the environment. The total carbon footprint of London’s screen production industry is approximately 125,000 tonnes a year. This is roughly equivalent to the annual emissions from almost 24,000 homes. It is the responsibility of the industry to help cut down on these emissions and offer solutions to minimize the carbon footprint. Media Zoo has three core production approaches to shoots, each designed with varying degrees of environmental mitigation. We offer our clients the opportunity to select which approach they feel best fits their particular project.