Green Awards édition 2016

Competition : INFO competition
Category : Sustainable agriculture
Country : Denmark

Sponsor : Friland A/S
Producer : LeadIT ApS
Director : Frank Wium-Andersen
Lenght : 00:02:33

Resume

The story of the Free Range pigs from Hedemarken told through the people who are actually working with the animals giving the story credibility through honesty. Show the good pig life from birth in the hut in the field to the end at the playground on the large open field.  

Objectif

To show consumers the high-end animal welfare life of the new free range pig living its entire life outdoors, making the consumer care about the conditions under which the meat is produced. A happy pig is equal to delicious pork.